PR is all about striking an emotional chord with audiences, but emotion isn’t everything — you need cold, hard facts to craft a truly killer campaign!
Data driven communications are becoming more and more popular with the media AND with PR pros. Letting data drive your decisions seems like common sense, but it’s a powerful strategy that can lead to more high-impact placements for your clients.
Let’s dive into all things data driven PR: what it is, why you need to utilize it when writing pitches and strategizing campaigns, and how to effectively report data to your clients.