How to Use LifterLMS to Grow Your B2B Software Leads, ARPU, Activation, & Retention - Ep.298 LMScast

Learn more at https://podcast.lifterlms.com/
Groundhogg CEO Adrian Tobey joins us on this episode of the LMScast podcast to discuss how B2B business owners can grow their software leads, ARPU, customer activation, and retention by adding online courses to their business to teach users how to use their products. Adrian shares how using LifterLMS to deliver courses has increased customer retention for Groundhogg and has served as a core piece of his content funnel.

Groundhogg is a CRM plugin for WordPress that allows you to manage your marketing, sales, and fulfillment emails all within WordPress. You may be familiar with companies like MailChimp or ActiveCampaign that allow you to send emails and manage your list and automations on their platform. Groundhogg brings all of that functionality right into the back end of WordPress.

Adrian shares some insights on how he uses LifterLMS for his product, and what specific courses they’ve built. As of this recording, he has 3 courses up on his site:
- Quickstart Course: Built for new users to help them understand what they can do with Groundhogg and inspire some ideas that lead to much higher customer success.
- Course Creator Essentials: A course specifically suited for how course creators can use Groundhogg to manage their email lists easily inside WordPress.
- Certified Partner Training: Groundhogg runs a Certified Partner Program where they recommend experts who can help you with Groundhogg on your site. This course serves to train those professionals on how the program works, expectations, etc.

If you haven’t checked it out yet, be sure to head to https://lifterlikes.com/groundhogg to learn more about what Adrian and his team are up to and what you may want to consider if you’re looking for a tool to manage your email list. Adrian is also super interactive in his Facebook group: Groundhogg User Group (Official), so be sure to connect with him there, too. Thanks for joining us!

Тэги:

#wordpress #wordpress_crm #wordpress_email #groundhogg #B2B_software_leads #B2B #software_leads #ARPU #Average_revenue_per_user #increase_software_activation #increase_software_retention #onboarding #software_onboarding #adrian_tobey #chris_badgett #lifterlms #lmscast #online_courses #increase_customer_retention #b2b_leads #wordpress_plugin

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