$15k to $2M+ in Pyjama Sales + Buying a Small Business with Midnight Mischief Founder Tess Nguyen

In this episode of Female Startup Club we're learning from Tess Nguyen, the founder of Midnight Mischief.

Hi, I’m Doone - your host and hype girl. If you’re new here, this is the popular business podcast that takes you behind the scenes of some the world’s most successful entrepreneurs - that happen to be women.

Women like Tess Nguyen from Midnight Mischief. Tess Nguyen is the director of Midnight Mischief, a celebrated luxury sleepwear brand known for its personalised pyjamas. A former physiotherapist, Tess brings a unique perspective to the fashion industry, blending her health background with a sharp eye for design. She is dedicated to inspiring women in business through her story of grit and resilience. As a thought leader, Tess offers valuable insights into entrepreneurship, wellness and fashion, helping others navigate their paths with confidence and creativity. In this episode, we walk through the playbook from getting your first $100K in sales (from first hires to that initial money piece), we jump into their influencer marketing strategy and round off with the ultimate Black Friday playbook for you to implement immediately. You don't want to miss this one!

Whether you're just starting your side hustle, scaling your biz or looking for inspiration, join us on this crazy journey to learn all the good stuff like raising venture capital, selling your startup for life changing money, mistakes you can avoid and how to keep your mental health in check.

If you love this episode, you can find more about Tess in our weekly newsletter linked in the show-notes below, we'd love to see you there!

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Find quick tips and insights for small business owners and entrepreneurs here:
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