ROI Tracking

If you’re running cheap offers with rose-colored glasses on, thinking it’s a gateway to more profit later — candidly — it’s time to get real.

@Sandy Martini recently dropped some nuggets on Sell With Authority about getting out of the mindset that initial cheaper offers are “loss leaders” that will later lead to substantial growth.

She shared a story about a client who thought one of their membership programs was a loss leader — only to find out the hard way that their offer wasn't helping them catch bigger fish.

Here’s the reality — if you’re running offers at a loss and aren’t attracting enough business to cover those losses later on — it’s time to reevaluate your pricing strategy.

And tracking real numbers is crucial to proving your ROI and getting deeper insights into how your pricing is affecting the business — you’ll be amazed by what you discover when you dig deeper.

Check out the link to the full episode here - https://predictiveroi.com/swa-podcasts/creating-a-membership-program/.

Thanks for sharing, Sandy!

It’s time to double down on the ROI tracking of your offers.

#ROITracking #AgencyOffers #PredictiveROI

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#Sell_With_Authority #Sell_with_Authority_podcast #Predictive_ROI #Return_on_Investment #Stephen_Woessner #ROITracking #ROI #ReturnOnInvestment #AgencyOffer #PricingStrategy #AgencyPricing #ROI_Tracking #tracking_the_return_of_investment #how_to_track_ROI

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