Raising The Roof - "The Street House"

In conjunction with Toronto's "Doors Open" event, the charity organization Raising the Roof built a life-size cardboard house to raise awareness about homelessness. Doors Open event, offers the public access to historic buildings who open their doors for free viewings, as it would become an opportune time to bring light to the issue.

The Street House was created and erected by Leo Burnett Toronto. Tucked in between the buildings that make up the concrete jungle of downtown Toronto, laid a modest home made solely of cardboard.

This video has been uploaded for educational purposes only and used under Fair Use.

Тэги:

#Advertising #Creative_Advertising #Out_of_Home_Advertising

Скачать видео