A1 Steak Sauce ends its exclusive relationship with steak and is branching out to new foods in a video that depicts the rise and fall of their storied Facebook relationship.
After years of listening to the most diehard users, A.1. Steak Sauce realized that people are saucing more than just steak – they’re putting A.1. on chicken, pork, fish and vegetables too. That’s why after about 50 years, A.1. is removing the word “steak” from its name, redesigning its label and launching the “For Almost Everything. Almost” campaign aimed at all food lovers.
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