Why Apple Music Is Raising Prices

Apple recently announced price increases for Apple Music, Apple TV Plus, and Apple One, which bundles multiple services together.

This marks the first time Apple has raised the subscription cost of Apple Music since its launch in 2015. And many existing users have wondered why.

And while it’s technically because Apple wants more money, the reasons behind their need for more profit is pretty interesting. Especially since the price increase makes Apple Music 10% more expensive than its biggest competitor; Spotify. Causing some users to choose the more affordable service over Apple’s.

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