How The IKEA Effect Tricks Your Brain (and How to Use It)

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How The IKEA Effect Tricks Your Brain (and How to Use It)

Ever noticed how you love something more just because you made it yourself?
That’s the IKEA Effect—a psychological trick that makes us overvalue things we put effort into.

Whether it’s assembling furniture, cooking a meal, or working on a project, our brains attach extra value to our own creations.
But here’s the secret—you can use this effect to your advantage!
In this video, I’ll show you how to boost motivation, productivity, and even confidence by harnessing the IKEA Effect.
Ready to make your work feel more rewarding? Hit play and find out how!


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