Harvard Business Publishing: A Case Study - [Business Breakdowns, EP. 84]

This is Dom Cooke and today we’re breaking down Harvard Business Publishing. The media arm of Harvard’s world-famous business school was founded in the early 90s, but the seeds were sown a century ago, in 1922, when the first edition of the Harvard Business Review was printed.
100 years on, this secretive business has been through significant change. But the roots of influencing managers through academic research remain firmly intact. And despite its not-for-profit status, Harvard Business Publishing generates an impressive and growing income stream for its parent institution.

Our guest is the Colossus CEO, Matt Reustle. For the full show notes, transcript, and links to the best content to learn more, check out the episode page here: https://www.joincolossus.com/episodes/11293970/reustle-harvard-business-publishing-a-case-study
 
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This episode is brought to you by Tegus. Tegus is the new digital hub for market intelligence. The Tegus platform empowers Investors and Corporate Development teams to invest smarter by pairing best-in-class technology with the highest quality user-generated content and data. Find out why a majority of the top firms are using Tegus on a daily basis. If you're ready to go deeper on any company and you appreciate the value of primary research, head to tegus.co/breakdowns for a free trial.
 
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Business Breakdowns is a property of Colossus, LLC. For more episodes of Business Breakdowns, visit joincolossus.com/episodes.
 
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Show Notes
[00:00:00] - Introduction
[00:02:19] - [First question] - A one hundred year old business that no one will talk about on the record, and their size and scale today 
[00:04:54] - The history of the business from the 1920s leading up to today 
[00:07:49] - What happened in the 90s and how that changed the trajectory of HBP
[00:09:24] - Changes over the past twenty years given the decline of print media 
[00:14:08] - Detailed overview of HBP’s business model and offering case study access to the public
[00:21:19] - What else is published by them and how they monetize those offerings
[00:25:05] - How they interact with their parent groups, who owns them, and their relationship with them  
[00:28:24] - Who reads the content they publish and who their customer base is
[00:30:05] - Which brand is more influential to which business and thoughts on their brand overall
[00:35:59] - When they first put up a paywall for their content and how successful it was 
[00:39:24] - Anything they’ve done from a tech perspective that’s unique and noteworthy 
[00:41:27] - Factors that will contribute to their continual future growth  
[00:42:54] - Potential risks to Harvard Business Publishing in the years ahead 
[00:47:48] - What Matt’s learned from studying HBP so closely for this episode

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