'Geochang Yugi' - Behind The Brand

As a first, we are proud to introduce 'Behind The Brand' series of content, where we delve deep into global brands around the world and share their origin, line of products, and cultural significance it has to the rest of the world.

Geochang Yugi is a company founded in 1924 and is now run by 4th-generation business owner and craftsman Lee Hyeok. Throughout this video, we go into detail in interview, discussing the brand's heritage, what makes their product line unique, and how they plan to steer their brand into the future.

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