Why Michael Keaton is Building a Factory

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You don’t know what the “secret ingredient” is but you’re advocating it’s widespread use based on what the company says. Not like we haven’t done that before. Can we at least assume some government bureaucracy is approving the ingredient? Or could MK’s role include producing a slick video?

Looks like precast concrete. I erected buildings out of that for over 6 years and loved it.

Sounds like life imitating Art. Keaton's 1986 movie, Gung Ho was a good movie where he helped the local economy by repurposing an automobile plant!!!

I thought he was making Gung Ho 2.

Taxpayer subsidies?

I am trying to understand how mining, transporting the materials, mixing and pouring in a factory into slabs then transporting them to the site and using heavy equipment to erect the structure saves much energy or reduces CO2 emissions. Also, other than the prefabricated blocks fitting together tighter what makes the building more energy efficient? I mean you mix ingredients together, pour it into forms. Doesn't seem much different than standard concrete. They already pour concrete slabs in factories and transport them. That is how the floors and roofs of most high rise buildings, factories and warehouses have been built for a long time. i am not trying to be difficult but nothing in this video speaks to the actual properties of this product as demonstrably superior to what is already proven. Does it weigh less? Is it stronger? Does it resist the elements better? Does it resist cracking better? Will it last longer?

Lets just hope the hidden ingredients aren’t one day considered to be more lethal than asbestos !!!!!!!

Some of this didn't make a lot of sense. Steel didn't become obsolete; we just let China eat our lunch. It looks like Keaton is just their celebrity endorser. Did he fire his Hollywood agent? I don't think so. A secret formula like coca-cola? I bet it's made from elephant tusks.

What does Michael Keaton have to do with this? Is he putting his own money into the company. did he invent the stuff. or is he just a spokesman?

It has plastic in it doesn't it? If not, it damn sure should!:)

might sound strange, but the reliance on sand is just as much of a problem as the reliance on concrete :(

Make Believe, fantasy and pretending, that's his profession. Sounds a little off - kilter... so, is he just giving a thumbs up, is he financing the project, or will he be putting on his tool belt and getting his hands dirty and why is there no footage of him saying anything about this incredible, amazing and fantastic product. So many half answered questions makes suspecting deceptive news a very real thing.

So has it been wind and earthquake tested? How does it stand up to the elements? Are elemental components ALL earth friendly? Are some mined? And if so, where?

How about taking what we know from the greatest builders of all time, the pyramid builders and use even less carbon emissions and it will last longer.

Could be the new asbestos.

Please please please. What is that movie called you're showing him in?

So it's basicaly a construction industry version of Monsanto's patented seeds? No thx. That's the beauty of concrete, that it is free knowledge. I don't care of this GW abraka dabra around it.

China has put down so much concrete that the earth has actually slowed down its rotation.

We are carbon…ffs

You’re Canadian, that explains a lot. Global warming is a Hoax! Not saying the product itself is a bad idea, but don’t try and shove that “sky is falling” crap on me!

They should hook up with SpaceX for habitats on the Moon or Mars.

Michael Keaton will always be Batman

Because, he's Batman.

I would be happier if they could find an alternative to sand.

This still doesn't solve one of the main issues with concrete
Sand

It is still based largely on sand, which is the main ingredient in concrete and the one ingredient we are running out of quickly.

I'm sure by now china has already "borrowed" the formula.

You never said why

Keaton has always seemed to have a blue collar, lunch pail type attitude, which I appreciate. Hopefully he's successful in this sort of business, and hopefully it's something truly helpful. 👍

I'm skeptical. Pre-cast concrete panels are generally a good idea, as is the idea of combining insulating layers, but...
most of the CO2 emissions from a building come from years of heating, cooling, and lighting, and these buildings will still need those features. I disagree that you can build "an airtight envelope" if it has double doors and hundreds of customers per day; never mind that restaurants have large glass facades. The world needs more green tech and less green BS.

Its bat guano, the secrete ingredient

So it's a more energy efficient way of making concrete. That's cool. But is more SAND efficient?
Because we're running out of it. Whoever figures out how to use desert sand will be freakin' rich!

Imagine using this new mix with the adrianx machine ufffffffffff. The future is bright.

Soylent Green Concrete Edition.

No details and proves, just beleive it’s green and profitable.

Great info👍

Thank you

Steel is the very backbone of modern empire- no steel, no empire.

Nexxite must be geopolymers. The technology should have mostly replaced cement concretes and mortars but for some puzzling reason there is minimal research and investment on it.

The new asbestos?

If you can't cast it on site it is not a concrete substitute then.

I thought I knew this voice from somewhere. It's Fred Mills, from B1M

So, a prefab geopolymer concrete company, good on him.

It’s always great to hear about new alternatives to concrete. But a single company producing a secret, proprietary product that everyone else has to buy from them doesn’t sound much like a “revolution” in construction. You aren’t going to change anything unless the progress is industry wide and different companies can all be innovating and developing this new material. A single company getting larger profits from patenting this material and not sharing isn’t going to help in our climate emergency at all.

Could it be to clone himself? ;)

I love Michael Keaton...

Wow! So founding McDonald's just wasn't enough for him?!








[just jokes]

Man I wasn't a big fan and a person interested in construction but since I began following The B1M and this channel I became a person wanting to know more and more about this relevant industry!!!

This channel and the main one—the B1M—are doing so much for getting people interested in engineering and construction!