Blinkit’s Genius Strategy that stunned Amazon and Flipkart | Business Case Study

10 years is a very long time. I believe in next 2 years Blinkit will kill Amazon. All it needs some big investment! That's is it

Just brilliant....

hindi bol bhai 😂

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Fun Fact: in high income localities where Blinkit and Instamart functions the Kirana stores are also charging a premium. So it makes complete sense to use these apps.

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data ,editing ,reports,all the small small details you explained the best . best edit best video superb superb superb

I don't know what to comment, but I just want to thank you for your contribution to my intellect. So from now on, I am going to leave a like and one comment for sure on each and every video of yours, so that I can provide a small contribution from my end towards the progress of your channel. "Good work indeed, nailed it"

Man! This should be in textbooks❤

Blinkit?? It is so small comparing to Amazon

when you hear him say that this is the most detailed consumer report, you don't take it seriously.. then you slowly start to understand & appreciate how detailed and relatable the report is. This is quite an intriguing content, appreciate your hardwork.

Really thanks to think school for making such a precious and informative case study video i really like the way you explain it's totally mind-blowing keep it up ...
28 min totally worth 😊

Impressed i think number have gone very very up as expected

SN 441520

Who will make companies for India 3 then?

Amazing insight...focusing on eCommerce industry...evolving mkt players...

India 1,2 and 3 - BRILLIANTLY explained!! Great educaiton

One correction in the analysis - in most places swiggy maintains a seperate fleet for Instamart (limited to 3km radius and a different incentive plan) So, that makes it almost same as Zomato which has a separate fleet for Blinkit.

About the super app, it doesn't give Swiggy that big an advantage. Zomato has maintained separate apps with neat UI. Blinkit's quick link still shows up on the Zomato main page and new business ideas (like live events) can get tested on the main Zomato App to start with and be spinned off (to district app) when there is enough user traction.

More than the tech or delivery model, I think Zomato has witnessed better growth in the past 2-3 years mainly because of 2 factors - many young people (who are Zomato users as well) have invested in Zomato - that has helped Zomato gain loyalty. Moreover, Deepinder has a much better public connection than the founders of Swiggy (participation on Sharktank is one the factors, otherwise too he has direct presence on Social Media)

Excellent explanation ... Keep going 💪💯

Outstanding presentation! It's the best I've seen so far. Keep up the great work!

Great video as always! Would love to see a case study on Property Pistol or some other Real Estate mandate company. Information on such companies is difficult to find online. Thank you!

new comment added from terminal

great video

Formula for gross margin is revenue - Cost of goods sold and (revenue- cost of goods sold)/revenue is gross margin percentage ( used for financial analysis).

Nice..

eye opening case study ❤😮

Kindly interview Deependra goyal

I am from 11 class

U said to take a screenshot , i get to think that a near future where we also have to pay or limit our no of screenshot per day. We are very much using this spec and easying our daily life.

Thanks for this video, it has really great insights.

Just 1 thing if you wish to edit a part. There is a portion where you call out 18000 orders while on screen it is mentioned as 1800 orders.

This is a good video to understand how AOV translates to a better Contribution margin…the math. However it fails to fully address what strategy differentiates Blinkit from Amazon and Flipkart.
You explain that India1 customers are willing to pay a premium for the same product on Blinkit vs Amazon because of delivery speed. But how is Blinkit able to deliver under 15mins? Do they have more number of smaller darkstores? Do they have better picking and packing technology than Amazon? This video is a detailed ad to investors saying invest in Blinkit for ad space and not Amazon but it is not a case study comparing company operating strategy

Sn879716

Thank you very interesting it was

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Very Well Said Very Useful things shared by the host🎉 @Think school

I think these businesses need to wait a longer, first they have to make people habitual of not going out and buy things ... Then they can add delievery and different charges ... And people will pay

Best analysis 😊

Sn752455

Vwry boring way to explain
Sounds lullaby 💤😴

Blink it is just fooling people , no proper service , no customer support , i just hate blinkit amazon is much better

India 1 customer is not rich. If you compare the India one customer 20 yrs ago to today's India one customer you will find a drastic difference. Earlier they use to save money thus maintaining a debt free lifestyle and consumption was controlled. The current India one's expenses are more focused on extravagance and lesser on savings

Also a part of customer psychology for example in India3 iswhen they have the money they spen extra and choose convince, so it is hard to categorise India3, they will pay 2-5% extra and quench their purchase anxiety. India 3 purchase behaviour is very very unpredictable.

Man i loved your content and you have increased my intrest in the research so could you pls show me how you perform your research so well and how some one like me could have a take on this . Thank you

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