Amanda Rabideau Ep 326: The Importance of a Diverse a Leadership Team - Part II

“I want to set the legacy of, “Hey kids, whatever your dreams are, whatever it is that you enjoy doing, life is short.” So go after it and pursue that.” - Amanda Rabideau

Amanda Rabideau, she is the Founder, CEO, & Fractional CMO at Arch Collective. She has over fifteen years of experience growing businesses using effective marketing, strategy, and scale practices. Throughout her career, Amanda has worked with large enterprises like Dell, Microsoft, CoreLogic, Cloudstaff, New Relic, and OraMetrix (acquired by Dentsply Sirona in 2018). Amanda's devotion to empowering entrepreneurs led to the creation of Arch Collective, a successful business that handles all marketing strategy and execution for B2B (back-to-back) tech startups. She believes that operating with talented, freelance marketers is the future of work, as well as a valuable advantage provided by Fractional CMOs allowing post-Series A startups to deploy new capital in the safest, most cost-efficient way. She shares that as a female leader, the expectations are different than for men and it’s important for leaders to reframe the conversation when talking to women in order to create a more diverse perspective.

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