Amanda Rabideau and Jill Richards | Fractional CMOs & The 90-Day Win

Amanda Rabideau and Jill Richards | Fractional CMOs & The 90-Day Win
This video is a podcast interview with Amanda Rabideau and Jill Richards discussing the role and strategies of fractional Chief Marketing Officers (CMOs) in achieving significant business wins within the first 90 days of engagement.

Conclusion
Fractional CMOs focus on identifying business goals, aligning strategies, and achieving early wins to build momentum. They emphasize the importance of understanding customer needs, clear messaging, and leveraging resources effectively to drive growth and ensure long-term success.

Key points
🔍 Identifying Business Goals: Ensuring that the company has clear, well-documented business goals that align with their marketing efforts.
📊 Strategic Vision: Developing a cohesive corporate strategy that ties into the overall business objectives and ensures all departments are aligned.
🗣️ Clear Messaging: Creating consistent and clear messaging to communicate the company’s value proposition effectively to the target audience.
📈 Early Wins: Focusing on quick wins to demonstrate value and build trust with clients.
💡 Customer Insights: Conducting thorough customer research to understand their needs and how they perceive the brand.
🤝 Team Collaboration: Working closely with internal stakeholders, including sales teams, to align strategies and improve overall effectiveness.
🚀 Execution and Resources: Developing realistic and executable marketing plans with measurable goals and ensuring the necessary resources are in place.
👥 Stakeholder Engagement: Engaging key stakeholders early on to ensure alignment with the company’s vision and strategy.
🧠 Marketing Education: Educating clients on the importance of strategic marketing and the iterative nature of positioning.
📋 Long-term Objectives: Establishing both short-term and long-term goals to guide marketing efforts and ensure accountability.
Summary
1. Introduction: The podcast introduces the topic of fractional CMOs and their impact within the first 90 days.
2. Amanda's Background: Amanda discusses her experience in marketing at CoreLogic and working with startup companies to build data-driven marketing engines.
3. Business Goals: Amanda emphasizes the importance of identifying clear business goals and ensuring alignment across the organization.
4. Jill's Background: Jill shares her experience in transformative technologies marketing, focusing on B2B software, data security, and clean tech startups.
5. Corporate Strategy: Jill highlights the need for a well-defined corporate strategy that ties into the marketing strategy and ensures all departments are working towards the same goals.
6. Early Wins: Both guests discuss the importance of achieving early wins by understanding the market, setting goals, and measuring success.
7. Customer Focus: Amanda and Jill emphasize starting with the customer in mind, understanding their needs, and ensuring the right messaging and metrics are in place.
8. Auditing and Assessment: Amanda talks about the importance of auditing existing marketing efforts to identify areas for improvement and potential quick wins.
9. Low-hanging Fruit: Jill highlights opportunities to optimize existing efforts, such as improving lead capture at events or targeting the right audience on social media.
10. Marketing Education: Amanda discusses the need to educate clients on the role of marketing, its data-driven nature, and how it can contribute to revenue.
Quotes
1. 00:00: "There's a lot of variety in how they kick off a new client engagement." - Dean Waye
2. 00:49: "One of the first things that I like to uncover, and it seems so simple but it's often not done well, are the business goals." - Amanda Rabideau
3. 01:32: "When I'm starting out with an engagement, I want to know not your marketing goals, I want to know your business goals." - Amanda Rabideau
4. 01:46: "It's surprising that a lot of times this isn't something that's formally documented." - Amanda Rabideau
5. 02:24: "Is everyone aligned to the same business goals? Because then we can determine what is our role and then get alignment across the organization." - Amanda Rabideau
6. 03:24: "For me, the corporate strategy is often not set, and so not just the business goal but also the strategy about how we're going to go after that." - Jill Richards
7. 04:10: "They tend to be doing random acts of marketing, so you really want to tie that corporate strategy to the marketing strategy." - Jill Richards
8. 05:15: "One of the things that I find happens a lot is that they don't really understand how they fit into the competitive market space." - Jill Richards
9. 06:50: "Start with the customer or the client, the end user in mind, because the more we can understand who it is that's going to be driving the pipeline, the better." - Amanda Rabideau

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