Sun Hung Kai Properties - Sports for Charity Branding Campaign

In order to reinforce the associate between SHKP and their signature sports events including Cyclothon and Vertical Run, "Sports for Charity” was established as a brand to “re-own” their sports events and a platform to inform the audience of the community work SHKP has been doing through sponsorship to numerous sports events and community work. The branding campaign was kicked off with the video featuring Wong Kam Po, the internationally reputed cyclist. Followed up with the testimonial videos with several beneficiaries, a campaign site as an information hub for Sports for Charity as well as the social media management of the page SHKP Cycling （單車Sunday）, the brand has been gaining enormous recognition from the local cycling population since its launch.

Скачать видео