Ask BENlabs | What do you tell a brand that's on the fence?

When a brand is undecided, Aaron Frank, BENlabs’ SVP of Strategy, Research, and Insights, likes to point out that content is a near constant in people’s lives. And ad skipping has never been more prevalent. People want to watch the content they love, when they want to watch it. And for brands to get in on the watch party, they have to get into the content.

By becoming a part of the story, brands also get in on the emotional connection people experience with their favorite content. And that leads to breakthrough results.

💡 TOPICS IN THIS VIDEO 💡
- People watch more content than ever before
- Product placement reaches people throughout their day
- Product placement leads to emotional connections

🎙️ TRANSCRIPT 🎙️
The biggest thing I tell brands who are on the fence about trying product placement is that getting inside the content allows you to reach audiences no matter where or when they're watching.

We know that consumers are watching more content than they ever have before, whether that's waking up in the morning and checking their Instagram account. Or watching a TikTok over breakfast to watching streaming videos or YouTube videos throughout their day and into the evening.

Folks are constantly engaged with the content that they love. By getting inside the content through product placement, it allows you to talk to those people and reach those people throughout their day.

In addition, you're able to leverage that emotional connection that people have with the characters, storylines, creators, or musicians that they already know and love to help them connect with your brand. And the research that we've done shows that when you can do that, when you can align your brand with a character or content that they associate with and that they love, you can have breakthrough results.

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🎥 VIDEO: Mr. Beast explains what the YouTube algorithm loves: https://www.youtube.com/watch?v=rVsnQ-_VPz8
🎥 VIDEO: PrestonPlayz explains why Minecraft is still it: https://www.youtube.com/watch?v=87uU9QD6EVA
🎥 LIST: Creative Disruption with BENlabs CEO Ricky Ray Butler:
https://www.youtube.com/playlist?list=PL_3blWYfuuzuLgWK2D0cft__3KA08z8ls

🔴 *** ABOUT BENlabs ***
BENlabs, formerly BEN Group, empowers brands and creators to drive engaged human attention across social media, streaming, TV, music and film content.

Through technology and innovation — machine learning and AI-driven insights — BENlabs empowers brands and creators with the tools to reach advertising-wary audiences in authentic ways, in the right place, at the right time.

Our global roster of Fortune 500 brands includes Microsoft, General Motors, Frito-Lay, Bloomingdales, Reckitt Benckiser, and more, all tapping BENlabs expertise to create unskippable content that drives engagement and sales.

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