Now showing: A new sign on the iconic Cinerama building

There's something new to catch your eye in Seattle as the Cinerama sign was replaced by SIFF Cinema signage on Thursday.

This is because the terms of the sale of the building outlined that the name could not be transferred to the new owners, the Seattle International Film Festival (SIFF).

READ MORE: https://www.king5.com/article/entertainment/iconic-cinerama-sign-replaced-siff-cinema-seattle-film-movies/281-06e6a33b-4cd7-4a39-94bb-e58f1406d37f

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